Fim da nudez na Playboy

"Last month, Cory Jones, a top editor at Playboy, went to see its founder Hugh Hefner at the Playboy Mansion. (...) Mr. Jones nervously presented a radical suggestion: the magazine, a leader of the revolution that helped take sex in America from furtive to ubiquitous, should stop publishing images of naked women.

(...)

The magazine will adopt a cleaner, more modern style, said Mr. Jones, who as chief content officer also oversees its website. There will still be a Playmate of the Month, but the pictures will be “PG-13” and less produced — more like the racier sections of Instagram. “A little more accessible, a little more intimate,” he said. It is not yet decided whether there will still be a centerfold.

(...) Its sex columnist, Mr. Jones said, will be a “sex-positive female,” writing enthusiastically about sex. 

(...)

The company now makes most of its money from licensing its ubiquitous brand and logo across the world — 40 percent of that business is in China even though the magazine is not available there — for bath products, fragrances, clothing, liquor and jewelry among other merchandise. Nudity in the magazine risks complaints from shoppers, and diminished distribution.

(...)

“Don’t get me wrong,” Mr. Jones said of the decision to dispense with nudity, “12-year-old me is very disappointed in current me. But it’s the right thing to do.”

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Assim se percebe que para o atual editor não só a orientação clássica da Playboy só tem sentido junto de uma mente teen como a revista se tornou a fachada de uma marca, refletindo a atual obsessão do branding que se quer higienizado. 

A edição portuguesa há anos que antecipou a tendência ao evitar a nudez feminina, colocando na capa homens do calibre de Paulo "Libidum Fast" Futre.